In a world increasingly defined by global markets, connected consumers and volumes of digital information, The Nielsen Company employs advanced data collection methodologies and measurement science to help businesses turn new and traditional sources of data into customer intelligence to better manage their brands, launch and grow product portfolios, optimise their media mix and establish meaningful customer relationships.
Nielsen is the world’s leading marketing and media information company. We’re passionate about measuring and analysing how people interact with digital platforms, traditional media and in-store environments - locally as well as globally. We provide the most complete understanding of how consumers get information, consume media and buy goods and services.
Above all else, our ongoing commitment is to align our business with our clients’ needs to ensure they have a competitive edge in an expanding global economy.
The privately held company is active in more than 100 countries, with headquarters in New York, USA.