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TAM Specialists
AGB Nielsen Media Research is totally committed to Television Audience Measurement.
100% of our energies, resources and investments are dedicated to it; and 100% of our revenues come from TAM. This explains our strong commitment to maintaining the fully integrated TAM System at the forefront of technology; in hardware, production and analysis software.
Our specialisation is the result of several decisions and investments:
- Dedicate all research activities to exclusively concentrate on TAM and its international expansion
- The AGB Nielsen Media Research Corporate Support Centre is the heart of the Group by consolidating its TAM know-how and expertise. This Company employs more than 100 professionals, all specialised in TAM, and is a unique concentration of specialisation in the industry.
- All our associated companies utilise the same standard system; thus, although adapted to local needs, its standard nature guarantees that each company can profit immediately from any development in the key areas of hardware, production and analysis software.
- All our tools are proprietary and developed within the Group; this guarantees the total control of development priorities, which is an advantage for our clients worldwide