7/6/2010 - Ireland
Nielsen Television Audience Measurement Ireland has secured a 2 year extension to its contract with TAM Ireland through until August 2017.
The contract was originally renewed for 5 years commencing September 2010 but this extension takes the contract to 7 years.
Nielsen has been tasked with boosting the size of the TAM Ireland ratings panel from 670 homes to 800 by the time the contract starts, with a further 250 homes to be added in the following two years. The first expansion target has already been reached, said Tim Farmer, who leads Nielsen’s TAM business in Ireland. He added “The new service will also involve the inclusion of time-shifted viewing data for the first time.”
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