17/2/2009
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Australia
Regional Television Audience Measurement announced the renewal of its TV Ratings service with AGB Nielsen Media Research to run for an additional 6 years, commencing from 2010.
Announcing the contract, Chairman of Regional TAM, Bruce Abraham, endorsed the selection and renewal of survey contractor AGB Nielsen Media Research. “I am confident that AGBNMR will continue to provide quality television measurement services in the five aggregated television markets of Queensland, Northern NSW, Southern NSW, Victoria and Tasmania for the period 2010-2015.”
David Ellem, CEO AGB Nielsen Media Research Australia, said: “Our reappointment as the Regional ratings provider in Australia is a great endorsement from Regional TAM.”
Toni Petra, Regional Director AGB Nielsen Media Research, said: “We are delighted in Regional TAM’s continued confidence in AGB Nielsen Media Research and are committed to meeting their evolving broadcast measurement needs.”
Mr. Abraham also commented that the new service will require AGB Nielsen Media Research to include time shift viewing associated with personal video recorders, as well as live viewing, in ratings figures from 2010 onwards. “With the rollout of a full digital audience measurement service from 2010, Regional TAM will provide the same high standard of quality television audience ratings measurement data that Australian clients have enjoyed across regional television markets.”
During 2009 AGB Nielsen Media Research will establish a network of TV channel reference sites throughout regional Australia to allow for a continuation of audience measurement for provision to current and prospective clients
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