valid CSS

Pollux

Pollux is the AGB Nielsen Media Research guarantee of quality and the best assurance of integrity for auditors of TAM systems.

Pollux is a full-featured, integrated and reliable TAM data retrieval and production system, which combines international standardisation with transparency, by means of extensive and flexible reporting at all phases of data production.
The functionality of Pollux covers the areas of Panel Recruitment and Management, Polling of the peoplemeters, Data Validation, Data Expansion and Production as well as the generation of Application Software databases.

Pollux is the heart of our TAM system, controlling the fundamental process of consolidating, validating and analyzing the household viewing data. The output is an audience database - individual by individual (unidentified), minute-by-minute, overnight data delivery, 365 days of the year.

Developed and maintained by the Corporate Support Centre, it is installed in the majority of our companies. It provides an efficient management tool guaranteeing quality and transparency of the data production for our clients.

The Pollux Workflow

Panel Recruitment & Management:
Pollux manages the database of families recruited and installed for the TAM panel. A unique code is created for each family and each individual in the family, to which all demographic characteristics are assigned.

Every evening, Pollux creates a directory of homes to call from this database and manages the subsequent downloading of data from the peoplemeter.

Once all homes have been called and the data is downloaded, Pollux validates the data by applying internationally accepted validation parameters and rules. This database of validated data is then produced, using the RIM weighting method for the calculation of individual weights, and finally creating a minute-by-minute database of television consumption, representative of the universe.

This audience database is then merged with the database of TV Events and delivered, on-line, daily to clients, or any other agreed upon delivery schedule.

Pollux Reporting

Pollux provides all the reports required for the effective management of a TAM panel and for the production of reliable, quality TAM data. These flexible and functional reports not only ensure that the local Production Centre is able to easily maintain an effective panel but also guarantee total transparency of data production, to auditors and clients.

Please click here to see some of the most commonly used reporting and quality control features.

A dedicated team manages all queries from our companies, providing remote and on-site support and training.

Pollux Client Server

Pollux is our standardised tool to ensure international standards of TAM data production are maintained in all our companies. It also provides transparency to auditors and our clients as well as guarantees the quality of our data worldwide.

Pollux Client Server marked a new direction in the development of Pollux, moving to a Client/Server structure under Windows. This ensures stability and reliability of data production under a UNIX operating system, with all the user-friendliness provided by the Windows interface.

New Features within Pollux Client Server include: