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Seventh Step: Analysis Software
Comprehensive analysis software multiplies the value of the TAM data.
At the front end of the TAM system, the analysis software allows clients to use and analyse the TAM database. The enormous amount of detailed data and its richness exclude the possibility of using printed reports, except in the case of very simple analyses.
Data quality is an absolute must, but without good analysis software, this quality cannot be put to work! Planners and buyers, advertisers, media directors, programmers, schedulers, and sales executives, among others, use the AGB Nielsen Media Research analysis software (Arianna) to achieve their critical goals in the dynamic and competitive television and advertising industry.
In their daily activity, it helps them focus on in-depth analysis of viewing behaviour, gives them detailed information on advertising expenditures, helps them optimise their TV planning and delivers post-evaluation results of advertising campaigns.
Arianna is a PC-based application combining calculation speed, flexibility and sophisticated reporting capabilities in a user-friendly working environment. It is the result of experience acquired by AGB Nielsen Media Research over the last decade by distributing our TV ratings analysis tools to more than 4,000 users across 4 continents.
The AGB Nielsen Media Research Analysis Software is a proprietary product, developed and maintained by a dedicated division within the Corporate Support Centre.A team of more than 42 programmers and Marketing specialists is fully dedicated to the continuous development of Arianna.