TAM Overview

Population:

233 million
TV Population in TAM coverage: 52 million

TV Population:

52.213.275 individuals (Aged 5+ for 10 Cities)

Panel size:

2.123 (Terrestrial) + 150 (Pay TV) = 2.273 homes

Data monitored:

Terrestrial, Pay TV

Data collection methods:

100% Online

Product and Service

 

Databases:

Viewing, Demographic, Programs, Breaks and Ad Spots

Software Packages:

Arianna

Services:

TAM

Data delivery methods:

Magnetic Media (CD), FTP

Main Clients

 

TV Stations:

ANTV, Disney, Global TV, Indovision, Indosiar, Metro TV, Nusantara TV, O Channel, RCTI, SCTV, Space Toon, Sun TV, TPI, Trans 7, Trans TV, TVOne, VOA, KompasTV

Advertising Agencies
and Media Buyers:

Activate, Advantage, Artek, Asatsu, Avicom, Carat, Crossmedia, CS Media,DDB, Dentsu, Dwisapta, Fortune, Fremantle, Go Ad, Grey, Group M, ILS, Initiative, Inspire, Interact, JCK, Kaswall Dinamika, Matari, Maxus, Megapro, Merah Putih, OMD, Optima Media Dinamika, Quantum (Pratama & FCB), Starcom,Tempo Pro, The Agency, WPP, Zenith Optimedia, MPG

Advertisers:

Nutrifood.

Others:

CBN, MD Entertainment , Sejati Pro, Sinemart.