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TAM Overview

Population:

47.6 million

Panel Size:

2.350 panel homes

First data production:

1992

The Panel

 

Peoplemeters installed:

2.050

Universe:

27.890.140 (2005. 03)

Data monitored:

Terrestrial, Cable, Satellite

Data retrieval via:

Telephone line

Products and Services

 

Databases:

Programs & Breaks, Spots

Software Packages:

Arianna

Services:

TAM

Data delivery:

E-Mail

Main Clients

 

TV Stations:

KBS, MBC, SBS , ON media, CJ media and 35 others

Advertising Agencies and Media Buyers:

Daehong Communication, Cheil Communications, LG Ad, Diamond Ad, Oricom, and 43 others

Others:

KOBACO, Korea Press Foundation, Korea Broadcasting Commission, Korea Cable TV Association,  and 10 others