TAM Overview


4,592,000 (excluding institutionalised)

Panel Size:

1050 installed homes

First data production:


The Panel


Peoplemeters installed:



4,119,000 (individuals aged 4+ in TV households)

Data monitored:

Digital, Cab/Sat Analogue. Before Digital switchover on 24/10/2012, Terrestrial (Irish & UK)

Data retrieval via:

Modems attached to the meters in panel homes contact Nielsen's central computer.

Products and Services



Programmes, Daypart, Spots & Breaks

Software Packages:

Arianna, RatingPoint, X*Pert+


Consultancy and training, ad-hoc reports

Data delivery:

E-Mail, Online, FTP Sites

Main Clients


TV Stations:

RTÉ One, RTÉ One +1, RTÉ Two, RTÉjr

TV3, TV3+1, 3e


Setanta Ireland

Sky One, Sky News, Sky Sports 1, Sky Sports 2, Sky Sports News HQ, Sky Living, Sky Living +1, Sky Atlantic, Sky 2, MTV, Nickelodeon, Nick Jr, Nick Jr Too, Nicktoons, Comedy Central, Comedy Central +1, Comedy Central Extra, Discovery Ireland, Discovery ID Ireland, E! Entertainment, At The Races, Dave, GOLD, Universal Channel Ireland, Alibi, Watch, TLC, MTV Music, Pick, Challenge, Sky Sports 3, Sky Sports 4, Sky Sports 5

UTV Ireland, UTV

Channel 4 Ireland, Channel 4 Ireland +1, Channel 4 NI

E4, E4+1



Advertising Agencies
and Media Buyers:

IAPI Agencies (Institute of Advertising Practitioners of Ireland), other agencies


Agencies based in UK, Audit companies (Ireland & UK), Government bodies, other data bureaux