TAM Overview

Population:

4.284.889

Panel Size:

810 households

First data production:

2003

The Panel

 

Peoplemeters installed:

1150


Universe:

4.090.004 (individuals aged 4+ in TV households)

Data monitored:

Terrestrial, cable, satellite and other viewing

Data retrieval via:

Telephone lines, IP, GSM

Products and Services

 

Databases:

Programs & Breaks, Spots

Software Packages:

Arianna, Rating Point

Services:

Consultancy and training, ad-hoc reports, Copy service

Data delivery:

Smart Update

Main Clients

 

TV Stations:

Croatian Radiotelevision, RTL Televizija, Nova TV, FOX Networks group, Discovery, Croatian Music Channel, Sportska TV

Advertising Agencies
and Media Buyers:

Advans, Akter Public, Dentsu Aegis Network, Direct Media Komunikacije, Fervens, GRP Media Plan, Media Polis, MediaCom, Millenium promocija, Omnicom Media Grupa, Pro Media Group, Publicis, Real Grupa, U.M. Universal McCann

Other clients:

Agency for Electronic Media, Mediana, Vipnet