Establishment Survey  The Panel  Peoplemeter  Data Transmission  Pollux  TV Events  Analysis Software


The Seven Steps of the Nielsen Audience Measurement TAM system guarantees the production of reliable, independent and transparent TAM data in every operating company within the group. The Seven Steps system was first implemented in Italy and successfully introduced to all operating countries of The Nielsen Company including Croatia. Nielsen Audience Measurement (Croatia) is dedicated to serving the market from the first step to the last. Our "System" ensures that each step is followed precisely, from studying the target population to the analysis of the retrieved data. Our approach to setting-up the peoplemeter system offers a fully-integrated service including:

Graphical overview of Nielsen Audience Measurement TAM system:

The TAM System Establishment Survey The Panel The Peoplemeters Polling Pollux TV Events