Armenia
Introduction
AGB Armenia started delivering peoplemeter data in January 2006 with 120 households in Yerevan. Since October 1, 2006 the panel was increased up to 240 households nationwide, with 120 households in Yerevan and 120 in 6 major cities with population 45.000+ and 11 cities with population 5 000+ .
TAM Overview
Population of Armenia: |
3.222.953 |
Panel Size: |
240 households |
First data production: |
January 1, 2006 |
The Panel |
|
Peoplemeters installed: |
290 |
Universe: |
1.955.313 (individuals aged 4+ representing urban population) |
Data monitored: |
Terrestrial, cable and VCR viewing |
Data retrieval via: |
Telephone lines |
TV Stations measured: |
Armenian Public (H 1), Armenia, AR,ArmenAkob, Dar 21, H2, Kentron, Nor Aliq, ORT(1), RTR Planet, Shant, Yerkir Media |
Products and Services |
|
Databases: |
Programs & Breaks, Spots |
Software Packages: |
Arianna |
Services: |
Consultancy, special reports and trainings |
Data delivery: |
Internet |
Clients |
|
Advertising Agencies and Media Buyers: |
Starcom, Imex Group, McCann Erickson Armenia, Media Group, Sharm Holding, Status Holding, Sky-Armenia |
Contact
TV MR AM
6/1, Abelyan str., V Floor
0038, Yerevan, Armenia
Phone: +37410 350-450 Fax: +37410 350-370
E-mail: info@agbnielsen.am Internet: www.agbnielsen.am
Managing Director : Khoren Beglaryan
Marketing Manager: Vigen Gabrielyan