Georgia

Introduction

TV MR GE started delivering peoplemeter data in January 2005 with 150 households in Tbilisi. By July 1, 2005 it has increased the panel up to 300 households nationwide, with 180 households in Tbilisi and 120 in six major cities with population 45.000+. First International Audit was conducted by Dr. Ugur Cagli in August 2005, which concluded that: “…the Georgian TAM, conducted by AGB Georgia with the collaboration of other local research partners and bodies is fully satisfactory by the internationally accepted standards of research and therefore valid”.

 

TAM Overview

Population of Georgia:

4.585.700

Panel Size:

300 households

First data production:

January 1, 2005

 

The Panel

 

Peoplemeters installed:

360

Universe:

1.583.250 (individuals aged 4+ representing urban population)

Data monitored:

Terrestrial, cable and VCR viewing

Data retrieval via:

Telephone lines

TV Stations measured:

Imedi, Kavkasia, Maestro, Mze, Public Broadcasting, Rustavi 2, 1 Stereo, TV Music Box

 

Products and Services

  

Databases:

Programs & Breaks, Spots

Software Packages:

Arianna

Services:

Consultancy, special reports and trainings

Data delivery:

Internet

 

Clients

 

Advertising Agencies and Media Buyers:

AC Group, AD Corporation, Delta Media, Imedi Contact, Imperial, MPG Georgia, Media Art, MSG, Publicis Zenitoptimedia, Sarke Consulting, Sky Marketing, Starcom Mediawest Group, TBC-TV, TV International, Universal McCann Georgia, Video International Georgia, WINDFOR’S Advertising.



Contact

TV MR GE
16, Vazha-Pshavela Ave, IX Floor
0160, Tbilisi, Georgia
Phone: +995-32-38-08-62 Fax: +995-32-38-08-20
E-mail: agb@agbnielsen.ge Internet: www.agb.ge

Managing Director : Nana Aburjanidze
Marketing Manager: Nino Gogoladze
Client Service Manager : Ina Pirtskhalaishvili

 

 

 

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